About the Wisconsin Great River Road

In 1938, Congress set in motion the plan that would lead to the formation of the Great River Road. The road runs through a myriad of small towns, landscapes, cities, and natural wonders. Each section offers different views and perspectives. In 2000, the Wisconsin section received the National Scenic Byway designation. One look, and you’ll understand why the Wisconsin Great River Road attracts thousands of visitors and travelers each year.

“Wisconsin’s a special place.”

~Brett Favre

Wisconsin has so much to offer. The Wisconsin Great River Road shows you the unexpected. Here, you can witness the true force of Nature as you view the winding path of the Mississippi River from the bluffs. You’d hardly think you were in the Midwest.

“Live Like You Mean It”
Wisconsin state slogan, Tourism Department in 2009

But don’t take my word for it. See for yourself the supreme beauty of the landscape. I guarantee you’ll have the same experience as my husband and I did the first time we traveled the Wisconsin Great River Road. The road will change you and live in your dreams forever.

“One swallow does not make a summer, but one skein of geese, cleaving the murk of March thaw, is the Spring.”

~Aldo Leopold